Post by account_disabled on Dec 7, 2023 0:29:16 GMT -5
The first thing to do is diagnose the site from a technical point of view and from the perspective of search engines. What keywords should you respond to? Which buyer persona do you serve? What products should they appear with? A well-optimized and positioned website in search engines can attract organic traffic, but it must be strategically designed. For example, if you search on Google what do I need to get a credit card? The organic appearances that dominate are from banks, which, by the way, are the ones who have not managed to bank % of adults in the country.
Where are FinTechs in this search? . Digital advertising For FinTechs, it is important to reach the customer digitally and to do so they must invest in digital advertising. Whether on Google with its search, display and Digital Marketing Service remarketing models or on the different social networks to segment audiences and be able to reach them. Reaching large groups of potential customers and correctly managing sales funnels to go from strangers to customers, going through all the phases of contacts, prospects, qualified leads, etc., is important.
In general, these are important investments since it involves reaching audiences of several hundred thousand or millions of people and with well-structured campaigns that can go through cycles of several weeks each campaign. In our same example, when searching on Google what do I need to get a credit card? two of the first three paid appearances are from FinTech companies, those three are already reaching the market consistently. .Conversion architecture Every website, but especially Fintech ones.
Where are FinTechs in this search? . Digital advertising For FinTechs, it is important to reach the customer digitally and to do so they must invest in digital advertising. Whether on Google with its search, display and Digital Marketing Service remarketing models or on the different social networks to segment audiences and be able to reach them. Reaching large groups of potential customers and correctly managing sales funnels to go from strangers to customers, going through all the phases of contacts, prospects, qualified leads, etc., is important.
In general, these are important investments since it involves reaching audiences of several hundred thousand or millions of people and with well-structured campaigns that can go through cycles of several weeks each campaign. In our same example, when searching on Google what do I need to get a credit card? two of the first three paid appearances are from FinTech companies, those three are already reaching the market consistently. .Conversion architecture Every website, but especially Fintech ones.